Nearly 70% of all goods in the US are transported by truck and the industry faces a critical shortage of drivers. This presents Smith & Solomon, a leader in commercial driver training, with an exceptional opportunity. Block & DeCorso drove Smith & Solomon’s multi-state expansion using the theme Training that Goes the Extra Mile! The campaign rolled out across cable TV

networks from Comedy Central to ESPN, radio, print, outdoor, point-of-sale, and public relations. Our PR effort gained TV coverage on Fox News and CBS, and good press coverage. Smith & Solomon now fills its classrooms and is a leading trainer for such corporations as UPS and PSE&G. Looks like nothing but open road ahead.