Long, long ago, a revolutionary new service changed the way Americans financed their homes. Its name: Loan Search, the first online mortgage rate information service for people buying and refinancing homes in New Jersey. Block & DeCorso launched this start-up, and developed a user-friendly website that offers borrowers the best current mortgage rates from more than a

dozen banks in the state. To drive traffic to Loan Search, Block & DeCorso rolled out a comprehensive advertising and PR campaign and pushed search engine marketing so awareness would soar. Spearheading the shift to online mortgages, Loan Search has led New Jersey residents to more than $3 billion in mortgages since 1994. And made a little history along the way.