It’s not easy being named for a town that disappeared off the map in 1875. But that didn’t stop Boiling Springs Savings Bank from developing a unique brand, with a little help from Block & DeCorso. Our focus group research revealed that many people disliked the big banks that had invaded NJ. Armed with that information, we branded Boiling Springs using a friendly

illustrative style and the theme Come Home to Better Banking. We then rolled out a fully integrated campaign using TV, print, posters, and direct mail. Customers and employees loved it! And so did the new customers that we attracted to the grand openings of the bank’s newest offices, who entrusted tens of millions of dollars in new deposits. That's big bucks!