Christian Health Care Center had served the Wyckoff area for 100 years but rarely advertised. When they recognized the need to target a major new segment of independent older seniors, they came to Block & DeCorso. Our focus group research tested names for the new independent living facility and determined the best branding approach.

We also rolled out a fresh, new website design and developed an awareness campaign to define in print advertising how CHCC was A Reflection of Our Communities. The campaign created new awareness for CHCC and won a National Mature Media Award, making the 100-year-old feel pretty spry.